23
GETTING THINGS DONE
Prysmian Group in France launched an
innovative e-commerce pilot project with
the aim of offering its customers products
and solutions via the Internet in response
to the digital trends currently reshaping
the electrical components industry. For the
first time, Prysmian Shop now offers small
installers the opportunity to place online
orders for residential and small business
directly from a cable manufacturer. This will
simplify and optimise the supply chain, from
procurement to transaction management
and distribution.
Customers will have access to a portfolio
of over 60 products, including information
about availability, and in just a few clicks they
will be able to make purchases 24/7 with 48-
The pilot project could soon be launched in other countries.
hour delivery directly to their sites. Prysmian
Shop
www.prysmianshop.com/fr
is a multi-
device platform for use with mobiles, tablets
and desktops.
Small installers in France are increasingly
buying their cables directly, without
going through traditional distribution
channels.
Prysmian Shop aims to intercept
these potential customers, offering them a
limited range of products at attractive prices
with simplified logistics, and redirecting
them to Partner Distribution Centres if they
need further solutions.
Through co-branding and joint operations
and promotion of the distributors’ activities,
the site can be seen as an important
vector for business. Considerable space
will be dedicated to technical details: in
addition to supporting information and
communication materials, the site will soon
include a technical section with guidelines
for
professionals,
information
about
regulations, a tool for calculating cable
sections and much more.
Prysmian Group is increasingly focusing on
strengthening its distribution channels and
will gradually implement its e-commerce
solutions and e-services in other countries
within its network. Each country will manage
the e-commerce and e-service deployment
in full respect of their own specific go-to-
market models.
Getting closer to small
installers with an e-commerce
solution in France
