24
GETTING THINGS DONE
The first “Linking the Future” PryVilege
Meeting was held in Dubai at the Burj
Khalifa, the world’s tallest tower whose
cabling was executed by Prysmian Group.
The exclusive PryVilege membership
Club, composed of key customers from
around the world, aims to be a constant
link between
Prysmian Group and its
top T&I customers. Exclusivity, Loyalty,
Engagement, Continuity: these are the
prime values underlying the Customer
Loyalty Program.
The new PryVilege Club’s
purpose is to create a sense of belonging
and group identity for Prysmian’s key
customers. It also aims to represent ‘the
place’ where this relationship will be
consolidated and strengthened through
high-level initiatives, with tools such as a
dedicated website and annual meetings
used to deliver all information and
communication.
During two intense days at the Burj
Khalifa, all key customers had the chance
to meet and share ideas and strategic
Prysmian Group has won the prestigious
Keynes Sraffa Award at Westminster’s
Church House in London in a ceremony
attended by top representatives of the
institution and the British business
community. The prize is presented every
year by the Italian Chamber of Commerce
for the UK to leading industrial companies
that have made an outstanding contribution
to the development of relations between
Italy and the UK. Prysmian was awarded
the prize due to the important projects
and investments developed or under
development by the Group in the United
Kingdom. Prysmian’s presence in the UK
dates back almost 100 years and the award
The first meeting of the Club held in Dubai at the Burj Khalifa.
Prysmian boasts a century-long history of industrial partnership.
The PryVilege of being
linked to the future
Awarded for key achievements in the UK
issues, thereby increasing their sense of
membership of an exclusive group, and
to listen to presentations by the Group’s
top management and prestigious key-note
speakers. Among the topics presented,
strategic messages were delivered, focusing
on the pillars of Prysmian’s exclusive
approach,
namely:
customer
centricity
and service excellence; leveraging on our
strong brands for differentiation while
ensuring quality; marketing and training
to strengthen the focus; solutions and
innovation to anticipate energy industry
transformation; regulation/CPR you don’t
have to worry – Prysmian manages it for
you;
expansion and growth to face the long
run. The Customer Loyalty Program doesn’t
stop there: evaluation criteria for becoming
a Club member have already been sent
to all countries and communicated to
customers. Prysmian’s main goal for next
year is therefore to involve all countries
in this program under the watchword:
“Working together. Winning together!”
also confirms the strategic value of its
activities and projects for developing vitally
important energy and telecom networks
for the country.
Prysmian boasts nine production sites
and 1,400 employees in the UK.
The
Group is involved in installing energy
interconnectors for some of the most
important offshore wind farms, such as
Walney, Ormonde, Gunfleet Sands, Thanet
and Greater Gabbard. It is also a founding
member
of
Norstec,
an
association
supported by the British government,
whose other members include major
energy industry operators that share the
common goal of ensuring full realisation
of the benefits offered by the enormous
potential of clean energy from the North
Sea.
In addition to having won the contract
in 2012 for the Western Link submarine
connection between Scotland and England
that will ultimately enhance the UK’s overall
electricity transmission system, the Group
has also worked for major infrastructure
projects,
including
the
installation
of
special fire-resistant cables for the record-
breaking Shard skyscraper 2012. In the
Telecom industry, the Group works with
leading telecom operators, including British
Telecom, to develop broadband networks.
