2013 Sustainability Report - page 6

2013 SuStainability RepoRt
6
| pRySmian gRoup | 2013 SuStainability RepoRt
ouR appRoaCh to sustainability
The Prysmian Group is committed to working responsibly
via a business model that identifies sustainability as a key
element of every decision. The objective is to create value for all
stakeholders while assuring the sustainable development of the
Group and the territories in which we operate.
The medium/long-term strategy adopted by the Group is firmly
based on the shared principles established in the corporate
Vision and Mission. Prysmian’s Vision Statement affirms belief
“in the efficient, effective and sustainable supply of energy
and information as the principal driver for the development
of communities”. In accordance with the Mission, the Group
is therefore committed to developing and applying advanced
technological solutions that offer customers worldwide
“cables and systems for the transmission of energy and for
telecommunications” on an effective, efficient and sustainable
basis.
The Prysmian Group is a leader in the supply of cables and
systems for energy and telecommunications. This leadership
influences the Group’s approach to sustainability in all its forms,
with a particular focus on sustainable, technological innovation
in the solutions offered, the environmental responsibility of
production processes and the management of relations with the
local communities in which the Group operates, as well as on
safety at work and the development of personnel.
The need to offer solutions capable of anticipating and
satisfying the requirements of customers has led the Group
to invest in products and services at the cutting edge of
technology. For this purpose, Prysmian seeks improvement
in the areas of Customer Centricity, Research and Innovation,
Environmental Sustainability and Employee Development.
The efforts made in terms of sustainability have been
recognized, in particular, by receipt of the Best Newcomer
award from the Carbon Disclosure Project, within its Italian
sample. This result demonstrates the attention paid by the
Group to environmental matters and the risks associated with
climate change, as well as our commitment to improving energy
efficiency and reducing greenhouse gas emissions.
StakeholdeRS of the pRySmian gRoup
In order to define Prysmian’s sustainability strategy, it was first
essential to identify every category of Group stakeholder and
the expectations of each. The term “stakeholder” identifies
any individual or group of persons who influence or may be
influenced by the activities of the Group.
Prysmian invests constantly in building a relationship of mutual
trust with its counterparts, analysing their various interests
and expectations (social, economic, professional, human), and
assessing their consistency with the established objectives.
The objective is to adopt a transparent strategy for growth
and involvement that is capable of generating value for all
categories of stakeholder and benefits for the Company.
As part of addressing our social responsibilities, Prysmian first
established a process for mapping stakeholders that identifies
their composition, the ways they are involved, the matters of
interest and the objectives to be reached. Then the degree of
reciprocal influence between each category of stakeholder and
the decisions taken by the Group was determined.
The involvement of our stakeholders has become an integral
part of the work performed by the various organisational units.
Among the various dialogues started during the year, the sales
force was set the objective, based on the completion of a survey,
of measuring how customers perceive Prysmian’s performance
in terms of sustainability. The principal results showed that
sustainability is a distinguishing factor and a competitive
advantage for the Prysmian Group; as such, sustainability is
important in the management of the business and for our
future strategies.
The content of this Report and topics addressed were
chosen in view of the importance of satisfying the needs
and requirements of the Group’s stakeholders, who have
an opportunity to evaluate the extent to which Prysmian’s
activities are aligned with their requirements.
Environment
Public
administrations
Banks and lending
institutions
Universities
and research
NGOs
Customers
Suppliers
Employees
Local
communities
Shareholders
and investors
Stakeholders
I,II,1,2,3,4,5 7,8,9,10,11,12,13,14,15,16,...IV
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